European Heritage Days - The power of colors

The educational path aims to analyze colors and their communicative potential, both in the artistic field, thinking of authors who have given their name to a color as it happened with Klein blue, or in the marketing field, taking examples from brands that identify with a specific color like the red of Ferrari. The works exhibited in the exhibitions will allow discovering the emotional impact of the color, and during the laboratory phase, participants will be able to experiment with strokes, fillings, shades, and gestures to communicate and convey their state of mind by creating a personal "brand."  

Information and costs:

3.50 euros for museum entrance and guided tour and laboratory experience upon reservation.

Tel. 0187727530